Looking for my next
opportunity
to make a change.
The digital way.

For the past ten years, I have been in the marketing, brand, and digital creation space. Most recently with the NC Sustainable Energy Association, where my responsibilities grew from analyzing data to identify target markets and designing materials to overseeing marketing strategy and overall branding and marketing communications.

I am passionate about solving problems, improving processes, and driving better outcomes. This approach to marketing strategy has been the foundation for my success in growing engagement across social media and websites by up to 54% over a year.  

And with a background in design, I enjoy working with creative teams to ensure consistency across written and graphic communications. It allows me to combine data-driven decisions with creativity, resulting in unique and effective marketing solutions.

A few accomplishments I’m particularly proud of include:

• Leading the responsive re-design of the NC Sustainable Energy Association website and integrated CRM. This aligned messaging with organizational goals, improved functionality, and increased engagement by 28%.

• Re-branding the Association’s event marketing and on-site presence at their largest annual conference, doubling attendance over the previous year.

• Leveraging Google Analytics and analyzing data within social media platforms to continually refine social media strategy. Grew Facebook following by 22% and LinkedIn engagement by 65%.